Q: Will an on-hold message reduce caller hang-ups?
A: Yes. Companies lose about 52% of their callers within 60 seconds of on-hold silence. When a company employs an on-hold message system, the caller hang-up rate drops to 2%! Having an on-hold message is like buying a very inexpensive "on-hold insurance policy".
Statistical Facts
Q: How many callers actually prefer to hear an on-hold message?
A: When given the option to hear silence, music/radio, or an on-hold message, an overwhelming 88% prefered to hear interesting information with tasteful music.
Statistical Facts
Q: What is the average response to on-hold marketing messages?
A: The national average is 16%.Remarkable considering that direct mail follows as the next most effective form of advertising at an estimated 1-2% response rate.
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