• Center for the Intrepid, providing rehabilitation services to our injured troops
  • Area High School Athletics

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Your Numbers

Let's See If It Pays For Itself

  Phone Traffic Analysis
# of callers on hold per day    *
Business days per month x
Callers per month =
Average hold time
(45 sec. = 75% of 60)		 =
Minutes of hold time =
  /
Hours per month of hold time =

This is an asset you own!

How many callers would need to respond to an
on hold advertisement to provide a return on investment?
Callers per month   / month
  % of response resulting in new sales x  * (16-20% national average)¹
New Sales per month =
  Average Sale x $  *
Number of locations    *
Potential increased monthly sales = $ / month x 12 = $ / yr
Things of value that can't be measured are
  • Image Enhancement
  • Decreased on hold time
  • Reduce caller abandonment
  

¹ Stan Rapp & Tom Collins of Maximarketing, cited by Premier Technologies.
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